The fields of Advertising and PR have undergone a paradigm shift in the use, methods of use, time, place, and mode of use since the advent of the computer and the internet successively. The horizons widened for advertising which has always been a creative field. Social media, E-mail, and digital marketing gave way for newer and more direct use of advertising efforts.
At the same time, the field of Public Relations gained a different and new meaning with Digital PR becoming a big avenue to conduct PR. With that, the demand for advertising and public relations courses in India has grown. PR and Advertising course online are growing in popularity as people experience and explore the varied opportunities to make a career in these fields.
Table of Contents:
- Why study MA Advertising and PR
- MA Advertising and PR course eligibility criteria:
- MA Advertising and Public Relations: Admissions Process
- Why Study MA Advertising and Public Relations?
- MA Advertising and PR Course Comparison
- MA in Advertising and PR Top Colleges in India
- MA in Advertising and PR : College Comparison
- MA in Advertising and PR:Term-wise Syllabus
- MA Advertising & Public Relations: Recommended Books
- MA Advertising & Public Relations: Job Prospects
- What are the Future Scopes of MA Advertising & Public Relations?
- AAFT Online’s Certificate in Advertising, PR, and Corporate Communications
Why study MA Advertising and PR
MA Advertising & Public Relations Course is beneficial in learning the most recent tactics required to succeed in the fast-paced dynamic world of communications, as well as how governments employ PR as information in periods and war.
Students also study practical skills such as producing press releases, organizing press conferences, creating public relations campaigns, dealing with the media, responding to negative news, and making creative use of online and social media.
The course teaches scholars how to regulate the transmission of data about individuals or organizations to the broader public.
If you’re good at communicating, have good writing and visual skills, and have the aesthetic ability to sell a product, then a digital advertising and packaging course is for you.
MA Advertising and PR course eligibility criteria:
- An MA in Advertising is a master’s degree, hence the most basic need for pursuing an MA in Advertising and Public Relations is that the student has successfully completed a graduation in Advertising & Public Relations from any recognized University or Institution.
- At the Intermediate level, a qualifying aggregate score of at least 50%-60% from any recognized college or institute is required.
- Candidates with a Diploma in a related discipline from a recognized university may apply for Lateral Entry admissions to numerous institutes.
- 5% moderation for students from the reserved categories, such as SC/ST/OBC.
MA Advertising and Public Relations: Admissions Process
Direct admission through quota is used for MA Advertising & Public Relations courses. Admission on based merit. Candidates interested in pursuing a career in this field can apply to MA Advertising & Public Relations universities both offline and online.
You can either go to the institute’s official website or apply directly to the institution to fill out the admission application form. Fill out the needed application form and upload all of the necessary documents as requested. After completing the application procedure, go to the cocounselinghase and personal interview round to secure your selected college.
Why Study MA Advertising and Public Relations?
Direct admission through quota is used for MA Advertising & Public Relations admissions. Admission based on merit. Candidates interested in pursuing a career in this field can apply to MA Advertising & Public Relations universities both offline and online.
You can either go to the institute’s official website or apply directly to the institution to fill out the admission application form. Fill out the needed application form and upload all of the necessary documents as requested. After completing the application procedure, go to the cocounselinghase and personal interview round to secure your selected college.
MA Advertising and PR Course Comparison
Just like there is a MA degree in Advertising and Public Relations, there is also an MBA in Marketing which can teach you the necessary skills for invertising but with more focus on marketing as a whole. Here is a comparison of the two courses to give you an idea:
| Category | MA Advertising And Public Relations | MA Marketing Management |
| Overview | The course prepares the scholar for business development, consumer union, media coming up with, budgeting, logistics, whole management, media shopping for and commercialism, production and inventiveness. | Marketing management is planning, arranging, analysis, implementation, investigation, and control, of programs intended to make and maintain gainful exchange with target purchasers to achieve authoritative goals. |
| Eligibility | 10+2, graduation with 45% | 10+2, graduation with 50% |
| Top Colleges | Tilak Maharashtra Vidyapeeth, Pune | School of Business, Dehradun |
| Average fees | INR 70,000 | INR 10,000 to INR 8 Lakhs |
| Average salary package | INR 1,20,000 | INR 2 to 12 Lakhs |
MA in Advertising and PR Top Colleges in India
| College Name | Average Fees (INR) |
| Amity University, Noida | INR 1,72,000 |
| Jain University, Bangalore | INR 50,000 |
| Mahatma Jyoti Rao Phule University, Jaipur | INR 52,000 |
| Indian Institute of Arts and Design, New Delhi | INR 4,29,520 |
| Makhanlal Chaturvedi national university of journalism and communication, Bhopal | INR 41,210 |
MA in Advertising and PR :College Comparison
| Category & College Name | Tilak Maharashtra Vidyapeeth, Pune | St. Joseph’s College, Bangalore | Chandigarh University, Chandigarh |
| Overview | Tilak Maharashtra Vidyapeeth is an esteemed institute with a famous national education policy program that has been running successfully for many years. | St. Joseph’s College, Bangalore is an autonomous higher education institution established 18in 82. It runs today to provide quality education to the Catholic community in the area. | Chandigarh University is accredited with an A+ grade by NAAC. Admission to these courses is UG, PG A,ND PhD courses. |
| Eligibility | Graduation, 10+2 | Graduation, 10+2 | Graduation, 10+2 |
| NAAC Grade | A | A++ | A+ |
| Average Fees | INR 70,500 | INR 99,750 | INR 4,00,000 |
| Average Package | INR 1,20,000 | INR 50,000 | INR 14,00,000 |
MA in Advertising and PR :Term-wise Syllabus
Following is the term-wise syllabus for the degree courses in advertising and PR in India:
| Semester I | Semester II |
| Science of human communication | Principles and Practices of public relations |
| Mass communication process | Principles and practices of management |
| Origin and growth of Indian media | Advertising management |
| Media language structure, style, and translation | Communication for development |
| Basic computer application | Multimedia and desktop publishing |
| Semester III | Semester IV |
| Advanced advertising and brand management | Mass media, ethics, and laws |
| Tools and techniques of PR | Media planning |
| Consumer behavior | Specialized copywriting |
| Introduction to marketing management | Corporate and business communication |
| Communication research | Web advertising and e-PR |
MA Advertising & Public Relations: Recommended Books
Below given is a list of important books that are a vital part of the MA Advertising & Public Relations curriculum.
| Name of the book | Author |
| Advertising and public relations: key elements of the marketing communications mix | Pickton, David |
| A textbook of advertising and public relations | Sanjeevan Rao Arigela |
| Advertising and public relations research | Jugenheimer |
| Career opportunities in advertising and public relations | Shelly Field |
MA Advertising & Public Relations: Job Prospects
After completing the course, several employment areas are available that provide jobs to a MA students depending on their academic performance and skills learned. You can choose a Career after the MA in Advertising & Public Relations in the following fields-
- Copywriting
- Marketing Communication
- Creative Direction
- Digital Direction
- Digital Media Expert
- Corporate Communication
- Public Relations
- Government Pro
- Advertising
- Media Planning
- Brand Management
- Event Management
| Job Position | Average Salary |
| Media planning Manager | INR 3,70,000 |
| Product brand manager | INR 5,50,000 |
| Public relations and executive | INR 2,90,000 |
| Marketing Manager | INR 4,50,000 |
| Translator and Interpreter | INR 4,00,000 |
| Account director- advertising | INR 11,00,000 |
What are the Future Scopes of MA Advertising & Public Relations?
With the booming market for Advertising, PR, and Communications, the job- market is huge. Students can pursue all of the above-mentioned and also become entrepreneurs and start their advertising firms. Many passionate students have yet another option available which is to pursue higher education. Students can go for below mentioned higher education options:
- PhPh.D.If a student wants to continue in the same field of education, the first program of choice is a PhPh.D.dvertising & Public Relations. It is a three to five-year duration course and the eligibility criteria include having a MA Degree in related disciplines. The grade/percentage criteria differ from college to college.
AAFT Online’s Certificate in Advertising, PR, and Corporate Communications
AAFT Online has launched its new course in the field of advertising, PR, and Corporate Communications and batches are already underway. The course is designed and taught by mentors who have made a mark with their contributions to their companies. Our mentors have decades worth of experience working in Fortune 500 Companies and are ready to pass on all of their expertise to you. The course is designed to first acquaint the student with the principles and theory of the topics and then give hands-on experience by way of assignments, tasks, and projects allowing students to apply what they have learned.
Click here to know more about the course
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