Beyond Borders. Limitless Vision. Global Horizons. Sculpting Leaders with our Innovative Global MBA

Responsible of Marketing and Ticketing at Saski Baskonia (2012-2015).

Marketing and Communication Responsible at Kimet Sport. Responsible of Marketing and Ticketing at Saski Baskonia (2012-2015).

Strategic Planning Director en Geometry Global. Sponsorship Director at Ogilvy & Mather. CEO and founding partner at LONG RUN.

Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership, and Business Sustainability. Alongside Salma has professional research experience and has excelled as a Research Assistant on numerous fieldwork research projects in Egypt, Germany, and UAE. Salma holds an MSc in Business Administration with a specialisation in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis titled “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology, and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey. In addition to academia, Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.

Throughout my whole childhood, I believed professional football would be my career. Unfortunately the odds are against everyone! Which is why one day, after a few knee surgeries I decided to settle down and begin an academic degree in Economics and Finance. This course of action wasn't for me, so after I graduated, with a full job offer at my feet to work in a Bank, I decided to decline and move to Murcia, Spain to do my MBA Sports Management degree. This turned out to be the best decision of my life as I, in turn, exploited every corner of the programme to leverage myself to create a career in the world of football! The UCAM MBA lead me to my internship in Dubai, working for Michel Salgado, Real Madrid and Spanish National team legend, and Inaki Beni, former youth Real Madrid Academy coach. I now work at The Royal Emirates Sports Academy, as a Business Development Executive for football, with the a special condition to do some part time coaching for the football academy on the side!

ABS really helped me for a career which I was always looking forward to. Having received the campus placement in Deloitte is like a dream come true. I am glad and happy to be a part of this amazing institution. My college offered me all required knowledge, skills and expertise which has helped me achieve my career goals. I would like to thank everyone at ABS and specially the placement department for excellent industry exposure and final placement.

My Journey with ABS is nothing short of a dream come true ! I had joined ABS because of its flagship program PGDM which carries a high reputation in industry. The 2 years have been highly experiential and learning from academic to events and of course final placement. I always wanted to pursue my career in the FMCG industry and I am thankful to the CRC department for providing me with the opportunity in ITC Ltd.

Throughout my whole childhood, I believed professional football would be my career. Unfortunately the odds are against everyone! Which is why one day, after a few knee surgeries I decided to settle down and begin an academic degree in Economics and Finance. This course of action wasn't for me, so after I graduated, with a full job offer at my feet to work in a Bank, I decided to decline and move to Murcia, Spain to do my MBA Sports Management degree. This turned out to be the best decision of my life as I, in turn, exploited every corner of the programme to leverage myself to create a career in the world of football! The UCAM MBA lead me to my internship in Dubai, working for Michel Salgado, Real Madrid and Spanish National team legend, and Inaki Beni, former youth Real Madrid Academy coach. I now work at The Royal Emirates Sports Academy, as a Business Development Executive for football, with the a special condition to do some part time coaching for the football academy on the side!