Advertising has always been one of the strongest pillars of the world of marketing and sales. Great advertising not only draws in customers but makes people remember the brand. Advertising can pull and the strings of customers heart, make them laugh, cry and convey the essence of the brand.
The world of advertising has undergone a huge shift since the advent of the internet. The reach of online advertisements, makes online advertising an important part of advertising for a product. This method of advertising falls under the domain of Digital Marketing. It involves all ways in which customers can be influenced to buy a product or service using the online world, social media, websites etc.
One can also learn Digital Marketing online these days. Since online and digital advertising is still not a subject handled very well in advertising and MBA degrees, many digital marketing and advertising pr course online are able to teach the topic better. Many online advertising courses in India also have very good syllabi. We have included them in this list as well. In this article you will find information about the best online advertising courses, online advertising course fees, certificate and non-certificate courses, pros and cons of each online advertising course and much more.
Table of Contents:
- Advantages of online advertising courses
- Online advertising course fees
- Top 10 Online Advertising and Digital Marketing courses
- Udacity Digital Marketing Nanodegree
- Coursera Digital Marketing Specialization
- Google Digital Garage: Fundamentals of Digital Marketing
- AAFT Online: Certificate in Advertising, PR and Corporate Communication
- Simplilearn: Digital Marketing Certification Training
- Udemy Digital Marketing Course
- Alison.com Free Diploma in E-Business
- OptinMonster Digital Marketing Course
- HubSpot Marketing Certification Courses
- Click Minded Digital Marketing Course
Advantages of online advertising courses
Here are some advantages of online advertising courses:
- Online advertising courses allow students to not only learn advertising but also the related fields of study that go hand-in-hand with advertising today, like Digital Marketing.
- Online advertising courses are self-paced and can be done according to a person’s schedule and free time.
- Online courses are offered many times by institutes and colleges that are famed for their offline courses as well and provide the same knowledge and guidance in the online modules.
- Working professionals and students who lead busy lives can do these courses without worrying about being able to do their daily work and study as these courses are available on demand at any time.
Online advertising course fees
Online advertising courses are available in paid as well as free formats. Free courses that teach advertising and digital marketing online are just as industry relevant as the paid ones but one should always take a look at the curriculum and then decide which course one wants to do. Online advertising courses with certificates cost higher.
The paid courses start at about Rs 399 and go up to Rs 1.5 Lakh based on where you choose to do the course.
Top 10 online Advertising and Digital Marketing courses
It can sometimes be tough to choose from all the option available online for doing any course. Here we have listed down some of the best, most dynamic and extensive online digital advertising courses available out there:
1. Udacity Digital Marketing Nanodegree
Udacity’s Nanodegree in Digital Marketing has an extensive set of modules that teach you marketing fundamentals, content strategy, social media marketing, SEO, search engine marketing with Google Ads, display advertising, email marketing, and Google analytics.
Pros:
It is an all-round course and is beginner friendly but would also be suitable for people with some amount of Digital Marketing knowledge. The course is having good focus on real-world, hands-on-projects. Udacity also offers career guidance and resume feedback, GitHub portfolio review and LinkedIn profile optimization.
Cons:
The drawback for some students can be the cost of the course which is a bit higher than some of its counterparts. Udacity offers payment assistance for selected students and can be used to reduce the price of course.
Another con might be the high per week time commitment which stands at 10 hours per week. The course is thus not working-professional friendly and will need extra time to be devoted.
- Price: $1,017
- Time to complete: 3 months (10 hours per week)
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
2. Coursera Digital Marketing Specialization
Coursera’s Digital Marketing Specialization is a bundle of 7 courses that are taught by dedicated mentors. This course is a part of the MBA degree by University of Illinois, Urbana- Champagne. If you do the MBA this course will fulfill certain credits. But only doing this course does not give you a certificate from the university.
Pros:
Course topics include marketing in a digital world, digital marketing analytics in theory, digital marketing analytics in practice, digital media and marketing principles, digital media and marketing strategies, marketing in an analog world, and finally a digital marketing capstone project where students put all of their new skills into practice.
This course focusses not only on the digital side of things but also on traditional marketing concepts. So, this course can be great for people who are also looking to get an understanding of marketing outside of digital media.
Cons:
Full access to course requires a paid upgrade.
High time commitment I.e., 8 Months to complete the course.
- Price: 7-day full access free trial; free to audit; $79 per month for verified track
- Time to complete: 8 months (5 hours per week)
- Prerequisites required: No
- Flexible schedule: No
- Includes verified certificate of participation: Yes, if you upgrade to the verified track.
3. Google Digital Garage: Fundamentals of Digital Marketing
Google’s Fundamentals of Digital Marketing course is a bundle of 26 modules created by Google trainers, geared specifically toward digital marketing beginners. While many other courses in this guide are best suited to digital marketers with some prior training and experience, Google’s course is a good one.
Pros:
The course design and platform are streamlined and user-friendly, and the range of topics covered includes everything from analytics and data insights to e-commerce, to social media.
After completing the 26-module course, you take a final exam consisting of 40 questions. Once you pass, you receive a shareable certificate to showcase on your CV and LinkedIn profile.
Cons:
Takes more time than other courses for course completion.
- Price: Free
- Time to complete: 40 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes, if you pass the final exam.
4. AAFT Online: Certificate in Advertising, PR and Corporate Communication
This course teaches you everything you need to know about Advertising, PR and Corporate Communications in a comprehensive course that is taught by industry experts who have worked their magic for decades at some Fortune 500 companies. Modules spanning from advertising, media branding and digital PR to Corporate Communications are included giving you a complete look into the world of Advertising and Marketing. The course is extremely well-designed with equal weightage and attention given to all the topics covered.
Click here to know more about the advertising branding course.
Click here to apply on aaft online
Pros:
- UGC certified University certificate offered.
- Taught by industry experts with decades of experience in Fortune 500 companies.
- Placement assistance and career mapping, career guidance for each student.
Cons:
Longer time duration than some other courses I.e. 6 Months
- Price: Rs 49,999
- Time to complete: 6 Months
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
5. Simplilearn: Digital Marketing Certification Training
Simplilearn’s Digital Marketing Certification Training is an in-depth training program that culminates in Master’s certificates in all the sub-courses included in the program. This is a program that teaches advanced knowledge in SEO, content marketing, PPC, digital analytics, social media (with Facebook Blueprint Voucher), mobile marketing, and digital strategy.
Pros:
Built for live classes only which allows engagement in learning
Cons:
Only live lectures make it difficult to fit the course into your schedule.
- Price: $1499
- Time to complete: 1 year
- Prerequisites required: No
- Flexible schedule: No; courses are taught live on weekends
- Includes verified certificate of participation: Yes
6. Udemy Digital Marketing Course
Udemy’s Digital Marketing Course is a comprehensive bundle of 12 courses. There are separate mini-courses on Facebook ads and Instagram, LinkedIn, Pinterest, app, Quora, Twitter, and Youtube marketing. You also learn to make a website and navigate Google Ads. The material is self-paced and broken into sub-sections, so it’s easy to go at your pace and hop around to the mini-classes most interesting to you.
Pros:
Each mini-course is broken down into bite-sized lectures under five minutes long, so the material is easily digestible and accessible.
Cons:
Does not include much of advertising and does not do a good job of building a solid foundation of marketing either.
- Price: $129.99, or possibility of big discount
- Time to complete: 22.5 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
7. Alison.com Free Diploma in E-Business
This particular course acquaints you with the various aspects of an e-business as well as tips and tools for implementing a successful e-business strategy. Students learn how to design, create, edit, and track a website in order to ensure that the product or service they’re selling reaches their target audience.
Pros:
Specific topics covered include Google Analytics, Google AdWords, Google AdSense, and Google Webmaster. This course centers on teaching you how to master digital marketing via Google.
Cons:
The course only lightly touches upon Advertising and does not offer much knowledge about it. Course is more focused only on Digital Marketing compared to other courses on this list.
- Price: Free
- Time to complete: 6-10 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
8. OptinMonster Digital Marketing Course
Writing great content is essential for the success of any digital campaign. Whether it’s ad copy, articles, or landing page copy, you need to learn how to write engaging content, and this course is a great place to start. This course is a good start for a beginner level copywriting enthusiast.
Pros:
Lots of focus on digital copy-writing.
Cons:
Less focus on advertising and other aspects of digital marketing
- Price: unknown
- Time to complete: 6-10 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: No
9. HubSpot Marketing Certification Courses
Hubspot’s Online Digital Marketing Courses cover a wide range of topics like Inbound Marketing, Content Marketing, Email Marketing, Social Media Marketing, Contextual Marketing. The academy has done a good job with the courses and they are a good course to go through just to increase your understanding of the same even if you don’t plan on using them in your work.
Pros:
The courses are free and there is a small variety of courses to pick from.
Cons:
Does not include verified certificate of completion.
- Price: Free
- Time to complete: 3 hours, 18 minutes
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: No 10. Click Minded Digital Marketing Course
The Click Minded platform is dedicated to teaching individuals about digital marketing. The Digital Marketing Course is a collection of seven courses designed to significantly boost sales. Each of the courses is oriented around a different theme or space: social media marketing, content marketing, email marketing, paid advertising, sales funnels, web analytics, and search engine optimization. Each course costs $997 alone, but the bundle provides you access to all seven for a pricing of $1,997.
Pros:
Complete Digital Marketing Course is provided but there is very less material on Advertising.
Cons:
Very less material on advertising
High costs 1, 997 $
- Price: $1,997
- Time to complete: 42 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
10.Click Minded Digital Marketing Course
The Click Minded platform is dedicated to teaching individuals about digital marketing. The Digital Marketing Course is a collection of seven courses designed to significantly boost sales. Each of the courses is oriented around a different theme or space: social media marketing, content marketing, email marketing, paid advertising, sales funnels, web analytics, and search engine optimization. Each course costs $997 alone, but the bundle provides you access to all seven for a pricing of $1,997.
Pros:
Complete Digital Marketing Course is provided but there is very less material on Advertising.
Cons:
Very less material on advertising
High costs 1, 997 $
- Price: $1,997
- Time to complete: 42 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Conclusion
Finding good advertising courses online in India is a hassle and it is not an easy task. The best online advertising courses are ones that give a complete overview of the subject even to beginners who have never tried any advertising or digital marketing. The problem seems to be that, even some of the best online advertising courses are more focused on teaching digital marketing and the important subject of advertising which can make or break companies has only become a module. Thus, choosing the best course that gives equal weightage to all topics becomes very important.
