Public relations have long been discussed, but it wasn’t until the late 1990s that there was a serious need to comprehend it and pursue it as a standalone profession. Being able to communicate is necessary to get a career in the communications industry, which includes PR, media, marketing, and editorial.
Fortunately, learning these skills isn’t too difficult; all you have to do is enroll in one of these programs, and you’ll be well on your way to changing careers and getting your ideal job.
Table of Content:
Top 10 Public Relations Courses in India
These are the top 10 best colleges for public relations and advertising:
1. Xavier’s Institute of Communication, Mumbai
An independent program inside St. Xavier’s College, the Xavier Institute of Communications provides a range of training and production services. It was founded in 1969 by the Indian Catholic Bishops Conference and is currently one of the largest non-government media hubs in Asia.
The institution provides several diploma and certification programs in areas such as media, production, public relations, planning, and marketing, among others. The following are the requirements to apply for any of the listed courses:
- Age limit 35 and below.
- 12+3, that is, you should have completed your graduation from the streams like arts, commerce, science, computers, BMM, etc.
- Appearing for the final semester/third-year graduation.
A single credit at the institute equals 10 hours of class time, or 5 sessions that are further split into 2 hours per class. Classes for diplomas typically last 400–500 credits and run from 10 am to 8:30 pm. A 10-month full-time diploma program is required for their public relations and corporate communication specialization. The course fee, which includes GST, registration costs, and library fees, is Rs 2,63,870 for the 32 modules and 451 sessions it consists of.
2. Symbiosis Institute. SIMC, Pune & SSMC, Bangalore
The founder and head of the Symbiosis organization, which consists of several institutions and colleges dispersed all over the world, is Dr. S. B. Mujumdar. In India, the symbiosis colleges SIMC in Pune and SSMC in Bangalore are where public relations degrees are offered. The best media and communication college in India is Symbiosis Institute of Media & Communication. This institute’s primary objective is to advance global knowledge via high-quality instruction. They offer courses in mass communication (MA MC) and communication management (MBA).
Four specialties are available within the category of communication management, including:
- Public relations
- Brand communications
- Media management
- Marketing and media analytics
The two-year MBA in public communication has a cost structure of 6,81,950 rupees, which can be paid in installments as well. In Bangalore, India, the Symbiosis School of Media & Communication was founded in 2009. Their MBA program in communication management has the same duration of two years and is further broken into four semesters like the program offered by the Pune institution.
3. School of Communications & Reputation
Three PR experts—NS Rajan, Amith Prabhu, and Hemant Gaule—formed the SCoRe with the intention of offering all students professional help. They have a clear picture of what they want to be:
- Street-smart
- Courageous
- Outstanding
- Restless
- Ethical
This institute, located in the center of Mumbai, provides a postgraduate diploma in public relations. The course costs ₹2,50,000 and lasts for 10 months. GST is also charged on top of the tuition fee. The curriculum is the only one that has been approved by PRCAI and uses a practical approach to the learning process, including field visits and case studies. Additionally, the institution provides scholarships to outstanding students and has unique access to conferences like PRAXIS, Reputation Today, and the biggest pr summit in the world.
4. Delhi School of Communications (DSC), Delhi
Along with a master’s in mass communication, they offer a 2-year post-graduate diploma degree in communication. The subject matter of the course includes digital marketing, journalism and public relations, and specialist programs in the management of entertainment and advertising. Although it is not required, students who continue their education after graduation have the option of enrolling in a master’s degree online. The Media and Entertainment Skill Council of India (MESC) offers two certification programs that the students are also eligible to apply for. The course meets from 8:30 am to 1:30 pm for six hours each day, and it also includes a full-time internship that lasts for more than six months and counts toward the course’s final grade.
5. Indian Institute of Mass Communication (IIMC), Delhi
They provide a one-year post-graduation diploma program in public relations and advertising. A number of models are used in this course, which was established in 1981 to satisfy the expanding need for professionals in the PR sector. A post-graduate certificate in public relations and advertising costs ₹1,23,000 to complete.
6. Institute of Marketing Communications India
The course is broken down into a number of modules and sessions and offers extensive instruction to prepare you for dealing with real-life circumstances. After completing the course, you will be able to pick from a variety of professional opportunities, such as PR specialists, advertising sales agents, and advertising managers, thanks to the course’s 13 total modules, which cover a wide range of topics in a focused manner. Students who have completed high school are eligible for the course, which has a one-year length. In all of the courses they provide, the diploma is available in two formats: PG diploma and executive diploma.
For typical classrooms, the course price for a graduate diploma in public relations and advertising is ₹120,000; for distance learning and online courses, the charge is ₹23,000. For executive diplomas, the cost for public relations and advertising is ₹120,000 for part-time study and ₹25,000 for distance learning and online courses. These cost structures are not subject to the Goods and Services Tax (GST) or other services, and students are required to pay an additional ₹5,500 as an examination fee.
7. MICA, Ahmedabad
MICA offers a one-year study leading to a graduate certificate in public relations and advertising. The goal of this training is to improve the executives’ viewpoint and skill set in advertising management. The course conducts its batches from 7:30 am to 9 am on weekdays and strives to give learning via both theoretical and practical techniques. You must be a graduate in any field from an accredited university and have earned at least 50% of your grade point average to be eligible. Additionally, they must be fluent in both spoken and written English. The course consists of eight modules in total, each of which is further broken into the topics it covers. The program charge is ₹1,30,000 + GST.
8. Advent School of Communication
They offer a 3-month certification course called ‘Certificate in Event Management and Public Relations’. The course fee is 30,000 rupees.
9. Welingkar Education’s WeSchool
They offer a 1-month certification course called ‘Certificate Program in Advertising and Public Relations’. The fee for this course is 11,800 rupees and is one of the best referred courses.
10. Sri Aurobindo Centre for Arts and Communications
One of the main courses offered by SACAC is advertising and public relations with a concentration on digital. The SACAC curriculum is always being updated to incorporate the latest trends as the advertising profession expands exponentially.
The SACAC advertising program, which is grounded on insights, prepares students for the dynamic, digital world of today. The curriculum fosters both innovative thinkers and shrewd business executives in equal measure, bringing forth the personal consciousness and quality that permeate all SACAC instruction. This is what distinguishes this course from all the other advertising programs offered in India. The duration of this course is 12 months
Top Public Relations Online Courses
These are the top public relation online courses:
1. AAFT Online – Certificate in Advertising PR & Corporate Communications
This is a 6-month certification course offered by AAFT Online. In this 6 month course, you will learn about advertising, brand communication, digital advertising, media branding, marketing & management, public relations, digital PR, and corporate communication. The candidates must have completed the 12th grade from a recognized board to be eligible for this certification course.
Highlights of this course:
- Recorded Video Lectures & eWorkbooks
- Self-paced Learning
- AAFT Alumni Status
- Live Webinars and Doubt-clearing support
- Digital Verified Certification
- Career Mapping & Career Counseling
- Soft Skills & Personality Development
- Resume Building & Review Sessions
- Course Validity for 12 months post purchase
2. Create and Implement Engaging Content, Coursera
Knowing how to generate content that is reliable and interesting can be difficult when it comes to marketing, blogging, and website development. This course will provide you with the in-depth information you need to produce outstanding content in your business.
- Cost: Free Trail / $49 a month
- Length: 12 weeks
3. Crisis Communication: Survive a Media Crisis, Udemy
With this crisis management training, you can prove to your supervisor that you can handle any PR situation. Find out how to communicate effectively, arrange press conferences, and proactively prepare for the worst.
- Cost: $20
- Length: 10 hours / 18 lectures
4. Advanced Communication Skills for 21st Century Leaders, Udemy
You will learn in this course how to communicate confidently, lead teams, and make better (and quicker) decisions.
- Cost: $75
- Length: 4 hours/31 lectures
5. High Impact Business Writing, Coursera
Knowing your audience is crucial in everyday communication, including emails, notes, and newsletters. No matter how complex the subject or the audience, this course on business writing will cover all you need to know to communicate effectively.
- Cost: Free with trial / $39 a month
- Length: 4-8 hours
Conclusion
You may check up on a variety of public relations courses in India. The key goal is to pick a program or organization that fits your preferences and comfort level. Do your own research before enrolling in any of the courses mentioned above. Make contact with the institute and learn all you can about the course’s benefits. Visit every website that has evaluated such courses, and if you’re happy, the choice is entirely up to you.
