Making people aware of a good or service is called advertising, and preserving a brand’s reputation while cultivating connections with suppliers and target audiences is brand management. To start a career in this booming industry you can pursue courses in branding and advertising.
A variety of strategies are used in advertising and brand management to build brand recognition and encourage word-of-mouth marketing. It informs customers about the company name, the products, the pricing, etc. Advertising does this by promoting the distinctive qualities of the brand. The market is a dynamic place nowadays, and fashion trends change weekly.
Therefore, it requires a strategic plan to uphold the brand’s reputation and effectively advertise products. Continue reading this blog to know about the eligibility criteria, branding and digital advertising courses, Syllabus, Books to read, etc.
Table of Contents:
- Highlights of the Course
- Eligibility Criteria
- Admission Process
- Top Advertising and Brand Management
- Brand Management: Aligning Business, Brand and Behaviour by Coursera
- Management of fashion and luxury companies by Coursera
- FMCG/ CPG brand management academy: marketing fundamentals by Udemy
- The Complete Brand Management Course for Beginners by Udemy
- Learn how to write a powerful brand strategy by Udemy
- Branding: The creative journey specialization by Coursera
- Brand & Content Marketing by Coursera
- 30-day brand strategy by Udemy
- Advertising Foundation by LinkedIn Learning
- Branding Foundation by LinkedIn Learning
- Luxury Brand Management by London School of Business
- Brand Management: Aligning Business, Brand and Behaviour by Coursera
- Online Master in Strategic Marketing (Luxury Brand Management) by London School of Business and Finance
- Course Comparison
- Job Prospects
- Recommended Books for Advertising and Brand Management
- Conclusion
Highlights of the Course
Below mentioned are a few highlights if the course:
| Particulars | Highlights |
| Degree | Diploma / Certificate |
| Eligibility | Class 10th and above |
| Academic Session | Semester Based |
| Mode of Learning | Full Time and Part-Time |
| Career options after the course | Marketing Manager, Corporate Manager, Business Development Manager, Brand Manager, and more |
| Top Recruiters | Uplers Acumont Solutions Atheva Services Shivalic HR Solutions Staffio HR Growth Hub Consultants |
| Average Salary | INR 9 LPA – INR 11 LPA |
Eligibility Criteria
Each institution has different qualifying requirements for applicants to its programs. The institutes have varied requirements for admissions to the field of advertising and brand management. Below mentioned are the eligibility criteria for the course:
- Candidates must have received a minimum of 50% in their class 12 overall.
- Any preceding course on the topic must have been completed by the student.
- Depending on their needs, the college admissions process may use entrance examinations or a merit-based system.
Admission Process
For successful university admission, candidates must adhere to a set of guidelines.
- To register online, go to the university’s official website.
- Next, complete the information on the website’s application form.
- The required papers may be uploaded during registration.
- After paying the academic fee, submit the application form.
- Your confirmation email from the university will then arrive with the student’s enrollment number.
Top Advertising and Brand Management
The below list mentions some of the top brand advertising courses:
| Course | Duration | Course Fees | Platform |
| Brand Management: Aligning Business, Brand and Behaviour | 17 Hours | Rs 2,152 | Coursera |
| Management of fashion and luxury companies | 12 Hours | Rs 2,152 | Coursera |
| FMCG/ CPG brand management academy: marketing fundamentals | 3.5 Hours | Rs 3,840 | Udemy |
| The Complete Brand Management Course for Beginners | 1 Hour | Rs 618 | Udemy |
| Learn how to write a powerful brand strategy | 1 Hour | Rs 455 | Udemy |
| Branding: The creative journey specialization | 5 Months | Rs 2,894 per month | Coursera |
| Brand & Content Marketing | 15 Hours | Rs 2,894 | Coursera |
| 30-day brand strategy | 3 Hour | Rs 455 | Udemy |
| Advertising Foundations | 1 Hour 16 Minutes | Rs 1,150 | LinkedIn Learning |
| Branding Foundation | 53 Minutes | Rs 1,150 | LinkedIn Learning |
| Luxury Brand Management | 35 Hours | £1,200 | London School of Business |
| Online Master in Strategic Marketing (Luxury Brand Management) | 18-36 months | £7,000 | London School of Business and Finance |
Brand Management: Aligning Business, Brand and Behaviour by Coursera
The University of London and London Business School’s brand management certification course on Coursera is one of the finest. You will learn about numerous branding strategies from seasoned marketers during the course. It will primarily concentrate on increasing brand equity and value from the organization’s standpoint. You’ll learn more about brand management and strategies that can engage customers from this guide to advertising and brand management.
Skills learned: Brand Marketing, Corporate Branding, Brand Management, and Brand Identity
Course Duration: 17 Hours
Course Fee: Rs 2,152
Management of fashion and luxury companies by Coursera
This advertising certification course from University Bocconi will provide you with an insight into how a luxury fashion firm develops its brand, goods, and marketing tactics. The course will expose you to the strategic brand management practises used by fashion and luxury businesses to maintain their legacy while being current and relevant. In this guide to advertising and brand management, you will also learn in-depth information about new advertising channels and emerging markets.
Skills learned: Business Model, Strategic Management, Luxury Goods, and Brand Management
Course Duration: 12 Hours
Course Fee: Rs 2,152
FMCG/ CPG brand management academy: marketing fundamentals by Udemy
You will learn the fundamentals of FMCG/CPG brand management in one of the top-rated advertising and brand management courses on Udemy. You can earn your certification as an FMCG/CPG brand manager with the aid of the course. Additionally, you’ll learn how to strategically plan your brand’s advertising and evaluate communication. For FMCG marketing professionals who want to broaden their responsibilities, this training is ideal. The program is adaptable and may be continued alongside your current employment.
Skills learned: Brand Building, Advertising, and Communication Development
Course Duration: 3.5 Hours
Course Fee: Rs 3,840
The Complete Brand Management Course for Beginners by Udemy
This brand management certification course, which was created for individuals interested in learning brand management and business management, will instruct you on brand identification, positioning, and management. You will learn about every facet of brand management and equity in this introductory course. Co-branding, brand architecture, and promotion are covered in 10 sections of the 40 lectures in this advertising and brand management manual.
Skills learned: Brand Management, Business Management, and Brand Architecture
Course Duration: 1 Hour
Course Fee: Rs 618
Learn how to write a powerful brand strategy by Udemy
For individuals who seek a broad overview of the branding field, this is one of the top-rated advertising and brand management courses. You’ll get a practical way to develop the brand name, brand identity, and strategy from this online advertising and brand management guide. There are 2 divisions, each with 5 lectures and 1 article.
Skills learned: Brand Strategy, Brand Management, Brand Planning, and Market Research
Course Duration: 1 Hour
Course Fee: Rs 455
Branding: The creative journey specialization by Coursera
Offered by IE Business School, this one of the brand management online courses is designed to help you master branding strategies. The course will teach you how to examine brand activities through the eyes of customers and create a complete creative pitch that a brand manager produces. It will also lead you through the proper mapping and placement of the brand in the long run.
Skills learned: Brand Identity, Management, Advertising, Branding, Communication and Leadership
Course Duration: 5 Months (2 hours per week)
Course Fee: Rs 2,894 per month
Brand & Content Marketing by Coursera
By presenting compelling stories, brands can leave a lasting impression on their audience. You will learn about effective content generation and brand image in this additional one of the top advertising and brand management courses. You will learn in this course how good storytelling differs from conventional advertising. Additionally, you’ll gain the ability to create imaginative assignments and learn how to engage the audience with interesting and memorable stories.
Skills learned: Content Development, Content Marketing, Storytelling, and Advertising and Branding
Course Duration: 15 Hours
Course Fee: Rs 2,894
30-day brand strategy by Udemy
You will have a deeper grasp of your brand and learn how to sway more customers after reading this advertising and brand management book. This is one of the top brand management certification programs to study how brand selection is influenced by consumer psychology and how to create a the brand that appeals to that psychology. The training will also enable you to locate potential clients for your brand and pinpoint its unique selling propositions in order to give it life. It has 3 downloadable materials and 5 parts with a total of 14 lectures.
Skills learned: Brand Planning and Strategy, Brand Management and Business Development
Course Duration: 3 Hours
Course Fee: Rs 455
Advertising Foundation by LinkedIn Learning
Learn about the firm, its brand, and its audience as well as the current state of digital marketing in one of the best online courses for advertising. The curriculum is designed to cover all the fundamentals of advertising and includes information on how to collaborate with an advertising agency. Additionally, it will aid in the creation of messages, ad placement, content strategy, and public relations planning.
Skills learned: Advertising, Content Planning and Marketing, and Digital Marketing
Course Duration: 1 Hour 16 Minutes
Course Fee: Rs 1,150.00
Branding Foundation by LinkedIn Learning
This top brand management online course from LinkedIn Learning will create the foundation for creating a successful brand, as the name implies. Through the use of social media, public relations, advertising, and other channels, the course will teach you how to build your brand’s equity. Additionally, it will explain the branding process and impart knowledge on how to assess and measure the value of brands.
Skills learned: Brand Architecture, Customer Relations, Brand Building and Management
Course Duration: 53 Minutes
Course Fee: Rs 1,150.00
Luxury Brand Management by London School of Business
This advertising and brand management manual from the London School of Business will teach you the fundamentals of luxury brand management and its roles in the fashion industry. You will gain a comprehensive understanding of management and marketing if you enrol in this brand management online course. People who want to develop a practical understanding of this industry or pursue a career in the high-end luxury brand world can enrol in this course.
Skills learned: Brand Management, Marketing and Branding
Course Duration: 35 Hours
Course Fee: Rs 1,23,295
Online Master in Strategic Marketing (Luxury Brand Management) by London School of Business and Finance
This top-notch certification program in advertising from the London School of Business and Finance will instruct you in strategic marketing strategies for premium brands. Customer relationships are crucial in luxury brand management. As a result, this course will also emphasise customer behaviour in the luxury business and provide you with relationship management abilities.
Skills learned: Marketing, Communication and Customer Relationship
Course Duration: 18-36 months
Course Fee: 7,19,222
Course Comparison
You may use the table to compare various online courses that are offered by Udemy and Coursera. Here, we’ve contrasted the various advertising programs offered on these two online platforms.
| Parameters | Udemy | Coursera |
| Fees | INR 455 | INR 3,659 per month |
| Student Rating | 3.9 | 4.7 |
| Enrollment | 25,601 | 58,045 |
| Duration | 2.5 hours | 11 hours |
| Created by | In house | IE Business School |
Job Prospects
Mentioned below are some job prospects that you can pursue once you complete your program in Advertising, PR, and Brand Communication:
- Copywriter
- Market researcher
- Brand Manager
- Product Manager
- Marketing Executive
- Market Analyst
Recommended Books for Advertising and Brand Management
If you are interested in gaining a deeper understanding of the advertising and branding industry, it is recommended that you explore the world of literature on the subject. Mentioned below are a few Advertising and Branding books that you should read to gain knowledge of the industry :
How Brands Grow, by Byron Sharp
John Wanamaker, a shopkeeper in the 1800s, is credited with saying one of the most famous lines regarding advertising: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The truth is that branding initiatives frequently rely on received wisdom and educated guessing, most of it based on falsehoods. How Brands Grow by Byron Sharp stands out from other branding books since it focuses on dispelling common marketing fallacies.
This information-driven book offers in-depth research on what is effective and ineffective in the worlds of traditional and digital marketing, including the real efficacy of loyalty programs and the influence of advertising. You could be shocked to realise that a significant portion of the money and time spent on branding initiatives that you felt was successful would have been better spent elsewhere.
Building a StoryBrand: Clarify Your Massage So Customers Will Listen, by Donald Miller
As a marketing expert, increasing sales is undoubtedly your ultimate aim, but in order to get there, you must first establish sincere, long-lasting relationships with your clients. The most effective strategy to establish these ties (and subsequently build a lasting brand for your business) is to use gripping narratives. In terms of branding literature, Donald Miller’s Building a Story Brand is primarily concerned with the time-tested narrative method of advertising.
Beginning with the primary character who has a problem (i.e., your target client) and concluding with your call to action (i.e., “Check out our solution!”) that leads to a transaction and, eventually, a happy ending for your customer, Miller covers seven fundamental parts to every tale.
The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly
The Copywriter’s Handbook is a how-to guide for creating compelling copy. Writing compelling email marketing copy and optimising landing pages to increase conversion are among the topics covered in the book. The manual outlines a number of strategies for writing that are captivating and straightforward. Websites, online advertisements, public relations materials, print ads, and videos are just a few of the various media that are covered in each chapter.
The book effectively combines conventional advertising forms with digital media and recommends both general best practises and specific strategies. Advertising professionals wishing to grasp the principles of ad writing and maximise the effect of each statement may find The Copywriter’s Handbook to be a useful resource.
The Copy Book by D&AD
One of the greatest reference books on advertising is The Copy Book. Design & Art Direction, or D&AD, is a nonprofit educational organisation that supports originality and usability in art and design. This copywriting resource was released by the organisation and includes the thoughts and works of several highly regarded advertising experts, including David Abbott and Barbara Nokes.
The pages serve as a who’s who and the greatest hits of the copywriting profession and provide biographies of well-known copywriters along with insights and highlights from respective portfolios. Both novices just starting out in the world of advertising and seasoned pros looking to advance their ad talents will find information and inspiration in The Copy Book.
Conclusion
The benefits of pursuing a career in advertising and branding are considerable since it offers a diverse range of employment opportunities, excellent pay, and lots of freedom for creative expression. There are several branding and advertising course online in India that you can pursue. Make the right college choices for advertising and branding in India to start your career in this booming industry.
If you take the right actions, develop the required abilities, and are aware of your responsibilities, this industry might be financially rewarding. You may start your career out on the right foot with the aid of the recommendations offered in this blog, which will help you build a successful career.
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