Marketing Professional: Experience: 15 Years Arijit Mukherjee is a Marketing Professional with 15 years of experience in Marketing, Media Sales and Event Management. He is an MBA in Marketing Management. Some of his previous associations include ABP Group, Dalmia Cement Bharat Limited, Reliance ADAG (92.7 BIG FM), Sun Group (93.5 RED FM). He has also been associated with some leading Event Management Agencies in India in different capacities. His core competencies include driving incremental sales in competition strong markets, building brand salience, understanding of brand/product activation, events, trade fairs, road shows, direct sales and business development through key accounts.