Diploma in Event Management

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Introduce Yourself

The module will cover both corporate events like conferences, seminars, product launch, and many more and non-corporate events like weddings, exhibitions, fashion shows, and so on.

The module will dive deep into research and planning in event management like industry and market research, audience research, components of an event, the role of event planners, and designing the event.

Students will learn about some important leadership skills and qualities required in event management, the role of a leader, and managing various teams.

Students will get a deep understanding of what HR management is, its challenges, problems, and opportunities.

The module will cover various significant aspects of consumer behaviour like understanding consumers, different types of consumers, understanding consumer behaviour, and marketing strategy.

The concept of sponsorship, planning for it, and seeking sponsors will be covered in this module.

The module will cover different types of budgets, making a budget, cash flow, how to take financial decisions, controlling expenditure, and the importance of negotiation in events.

Students will be able to understand the concept of clients in events, the art of client servicing, and the significance of client servicing in this module

The students will learn about staging events where they will learn about an event's purpose and theme, site and venue choice, audience and guests, and so on.

The module will help in developing a deep understanding of planning creatives, technical logistics, and other logistics for events.

The module will explain crowd management, possible major risks, and emergency planning in planning events.

Various laws and acts that are relevant to event management will be covered in this module. It will also cover strategies to prevent legal issues, ethics involved, and various restrictions.

The module will take the students through various concepts, tools, and techniques of advertising and marketing.

The module will teach how to build brand image, and contacts and do networking through and in events.

The module will cover all the important skills important for event management like presentation skills, public speaking, oral communication skills, and written skills.

Students will learn how to coordinate and communicate with celebrities while planning events and during the events.

The module will cover the major roles and responsibilities involved in guest management, coordinating, and communicating with guests during events.

Students will get an understanding of managing cultural expectations, managing guests and audiences from different cultures, and understanding the cultural dimension of event management.

The module will delve deep into the nuances of event promotion and event marketing like target audience in event management, the role of media in marketing an event, publicity inputs, and visible aids for promoting an event

The module will take the students through the role of influencers, bloggers, and YouTubers in promoting and covering an event, choosing the right influencers, and popular social media platforms for event promotion.

Students will learn about coverage of events by print, broadcast, and digital media and will learn about various tools like press releases, invitations, radio interviews, and so on.

The module will look into the concepts of professional photography, camera basics, and video techniques used in events

The module will introduce the students to web technology important for event management. They will become familiar with the fundamentals of web, web design and starting their website

Students will learn computer applications and software that are used commonly in the event industry.

The module will teach the planning and management required to handle a crisis in event management. It will take the students through various steps of the process like anticipating a crisis, handling the situation, and post-crisis analysis.

The students will get to learn how to analyze any event by evaluating it and getting feedback once it is over. They will also learn the various methods to analyze it.

The module will involve detailed case studies of some popular events in history, lessons to learn from them and the mistakes that any aspiring or practicing event managers must avoid.

The module will equip the students with significant knowledge to start their own event management company like funding and cash flow, vendorship, getting clients and dynamics of small businesses, and so on.

In this last module, students will be asked to prepare and produce original event management projects like developing event proposals, creating budgets, creating websites, and organizing events.